By Finance Pulse in DLG.L —

Aviva Offers 73% Premium in £3.7B Direct Line Acquisition

Aviva's £3.7B acquisition of Direct Line delivers a 73% premium for shareholders, marking a strategic move endorsed by Direct Line's board.

An elegant depiction of two corporate logos merging, symbolizing the strategic acquisition between Aviva and Direct Line.
Aviva Offers 73% Premium in £3.7B Direct Line Acquisition

Direct Line shareholders receive a 73% premium, making the deal favorable and recommended by its board.

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