Aviva to Acquire Direct Line for £3.7 Billion

Aviva Plc's £3.7 billion acquisition of Direct Line Insurance Group Plc aims to create the UK's largest motor insurer, reshaping the insurance landscape.

A sleek, modern depiction of two insurance company logos merging, set against a backdrop of the UK map, symbolizing industry consolidation.
Aviva to Acquire Direct Line for £3.7 Billion

Aviva Plc agreed to acquire Direct Line Insurance Group Plc for approximately £3.7 billion ($4.65 billion), a move that would establish the UK's largest motor insurer.

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