Aviva's £3.7 Billion Acquisition of Direct Line Boosts Market

Aviva Plc's acquisition of Direct Line Insurance for £3.7 billion ignites M&A activity in Europe's insurance industry. Discover the impacts of this major deal.

A visually appealing merger illustration featuring Aviva and Direct Line logos intertwined with a ba
Aviva's £3.7 Billion Acquisition of Direct Line Boosts Market

Direct Line Insurance Group Plc rose after Aviva Plc agreed to buy the insurer for £3.7 billion ($4.7 billion).

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