By Finance Pulse in AV.L —

Aviva to Acquire Direct Line for £3.7B

Aviva's £3.7 billion acquisition of Direct Line aims to enhance its position as the UK's leading motor insurer, boosting market share and competitiveness.

A visually appealing image showcasing corporate logos of Aviva and Direct Line, symbolizing a significant business acquisition in the financial sector.
Aviva to Acquire Direct Line for £3.7B

Aviva is acquiring Direct Line for £3.7 billion, aiming to solidify its position as the UK's largest motor insurer.

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