Geely Restructures: Focus on Geely Auto and Zeekr Technology

Geely consolidates brands, focusing on Geely Auto for mass market and Zeekr Technology for premium market. Discover its strategy for automotive success.

A sleek, modern car silhouette with a dynamic background, symbolizing the fusion of innovation and l
Geely Restructures: Focus on Geely Auto and Zeekr Technology

Geely plans to consolidate its brands into Geely Auto and Zeekr Technology to target mass and premium markets.

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