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By Finance Pulse in KeyInfo —

Meta's Strategic Win in UPI Market Competition

Meta gains ground in UPI transactions, challenging Google Pay and PhonePe's dominance, which hold over 85% market share. Discover the implications for fintech.

A dynamic illustration featuring Meta's logo prominently, with digital transaction icons and subtle
Meta's Strategic Win in UPI Market Competition

The decision is a strategic victory for Meta as it competes with Google Pay and PhonePe, which currently control over 85% of UPI transactions.

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