Starbucks Faces 7% Global Sales Decline in 2024

Starbucks sees a 7% drop in global comparable-store sales in 2024, with North America down 6% and China plunging 14%. Discover what led to this decline.

A visually striking image of a Starbucks storefront, showcasing the iconic green and white logo, wit
Starbucks Faces 7% Global Sales Decline in 2024

Starbucks experienced a challenging 2024 with a 7% drop in global comparable-store sales, including a 6% drop in North America and a 14% decrease in China.

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