Suzuki's Alto Ignites Partnership with GM

Discover how the 1979 launch of Suzuki's Alto minivehicle strengthened its bargaining power, leading to a strategic alliance with General Motors in 1981.

An artistic depiction of the iconic 1979 Suzuki Alto, highlighting its sleek design and innovative f
Suzuki's Alto Ignites Partnership with GM

The successful launch of the Alto minivehicle in 1979 boosted Suzuki's bargaining power, leading to a partnership with General Motors in 1981.

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