Dell Leads Tech Branding Simplification Discover the tech sector trend of simplified branding, highlighted by Dell's strategic moves. Explore why minimalism is the new buzzword in technology branding.
Rebranding Costs Reach $1.2 Million The rebranding effort amassed $1.2 million in expenses, featuring $500,000 in professional fees and $700,000 for branding materials. Explore the full financial breakdown.