Aviva's £3.7 Billion Acquisition of Direct Line Boosts Market Aviva Plc's acquisition of Direct Line Insurance for £3.7 billion ignites M&A activity in Europe's insurance industry. Discover the impacts of this major deal.
Aviva Offers 73% Premium in £3.7B Direct Line Acquisition Aviva's £3.7B acquisition of Direct Line delivers a 73% premium for shareholders, marking a strategic move endorsed by Direct Line's board.