By Finance Pulse in Transformative —

U.S. Consumers Turn to Discount Retailers Amid Rising Costs

In 2024, high housing and food prices drove U.S. consumers to spend more at Walmart and Aldi, opting for fast food and home-cooked meals. Explore this value-seeking trend.

A visually appealing image depicting a bustling Walmart or Aldi store aisle, with shoppers browsing
U.S. Consumers Turn to Discount Retailers Amid Rising Costs

In 2024, U.S. consumers prioritized value due to high housing and food prices, leading to increased spending at discount retailers like Walmart and Aldi and a shift towards fast food and home cooking.

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